Meta launches command-line tool for Facebook ad campaigns
Meta has introduced Ads CLI, a terminal tool built on its Marketing API. Developers and AI agents can create, edit, analyse and delete campaigns, ad sets, ads and creatives straight from the command line. New resources launch in a paused state by default. The tool pulls performance insights including spend, impressions, click-through rate and return on ad spend. Outputs come in table, JSON or tab-separated formats to fit scripts and pipelines. Flags like --no-input speed up automation. It handles authentication, pagination and error codes automatically, removing the need for custom wrappers.
Solo founders knew Facebook ads could drive traffic to SaaS tools or info-products but dreaded the Ads Manager interface or brittle custom scripts. Hours vanished into manual setup, bid tweaks and data exports, fuelling builder's avoidance while funnels stayed empty. Ads CLI flips this by turning ad management into a scriptable primitive for prompt chains and n8n flows. Real ROAS data now flows async into validation loops, letting you test Grand Slam Offers against live audiences without UI paralysis or team-scale effort.
Analysis
This CLI kills your traffic starvation excuse—it's the extreme leverage piece to chain with Claude for hands-off Facebook campaigns that validate PMF before another UI tweak. Install it now with pip, set your access token as an environment variable, and deploy a single $50 daily budget test targeting vibe-coding founders; harvest insights tomorrow to build or bury.
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