I've got ten half-ideas and I can't tell which one is a business

Morning: Slack open, ideas page open. Two new notes feel clever for twenty minutes. I sketch a landing page for idea number four from last month, then ask ChatGPT which of my ten has the biggest market. It ranks them all as promising. I feel productive and somehow further from starting.

Afternoon: I almost message a friend who might buy the freelancer tool. I stop, because I haven't decided if that's the one. I rename a folder instead and tell myself the choice will be obvious later. Small win: I delete one note that was only a domain mashup with no product sentence.

Evening: I still cannot say one sentence out loud — what I'm selling or doing online this month, roughly who for. What I want is boring and rare: that sentence, and permission to park the rest without pretending they're all still alive.