Google launches AI for generating three-minute music tracks

Google has released Lyria 3 Pro, an AI model that creates music tracks up to three minutes long. Users control elements like intros, verses, choruses, bridges, styles and transitions for coherent structures. The tool rolls out this week in Google Vids for Workspace and AI Pro subscribers. Paid Gemini app users get longer generations. It's free globally in ProducerAI, with preview access in Vertex AI. This builds on Lyria 3 from last month.
Music AI previously stuck to short loops under a minute, forcing creators to stitch clips together or pay for stock audio that rarely fitted perfectly. Lyria 3 Pro delivers full tracks with pro-level structure, integrated into everyday tools like video editors and free apps. Small businesses gain an instant way to produce tailored soundtracks for promos or social videos, undercutting composer fees that run hundreds per minute.
Analysis
Go to ProducerAI, pick a style like upbeat retail promo, and generate a free three-minute track using a simple prompt about a small business sale. Download and drop it into a sample client video.
Citation
This executive briefing was curated and analyzed by Collab365. To reference this analysis, please attribute: "This briefing is available on Collab365 Spaces (spaces.collab365.com)".