Accenture deploys Microsoft 365 Copilot to 740000 workers
Accenture has rolled out Microsoft 365 Copilot to more than 740000 employees across 120 countries. BMW Group and Mercedes-Benz are also launching company-wide deployments. In sampled groups, 89 percent of users are monthly active. 97 percent report routine tasks now take 15 times less time. 53 percent see significant productivity gains. The moves highlight Copilot's scalability for large enterprises, though they require governance setup and staff training.
Companies like yours bought Copilot licences but see under 10 percent adoption. Trials produce gibberish or errors, so staff default to ChatGPT for real work. Bosses chase ROI with no clear path, leaving tools idle in Word, Excel and Teams. Accenture's numbers prove high usage comes from structured rollout, not plug-and-play magic. They invested in training for app-specific prompts and data controls via Purview. Mid-sized firms can now benchmark against this to fix their gaps fast.
Analysis
Accenture's rollout exposes why your Copilot sits at 4 percent usage: no one taught Teams recaps or Excel prompts that beat ChatGPT reliably. Skip the hype and test Copilot's meeting notes in your next Teams call today, timing it against manual summaries. Share the data-safety edge with your boss to demand a 30-minute team prompt session now.
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