Quiz funnel quadruples cold traffic conversions to $2 million in 90 days

A funnel expert added a quiz before the product offer, lifting cold traffic conversions from 1.2% to 4.7%. This scaled a new offer to over $2M in 90 days. Key changes: age/gender starters, goal/pain questions, simplified queries cutting drop-off from 22% to 9%, and completion from 19% to 25%. Quizzes secure early commitments, plant beliefs, handle objections, and enable retargeting.